Privacy Policy

Last Updated: [Insert Date]

Welcome to Diving Gear Shop (“we”, “us”, or “our”). As specialists in recreational and cold water diving equipment, we’re committed not only to your underwater safety but also to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website divingequipmentuk.com.

1. Information We Collect

To provide you with the best diving equipment shopping experience, we may collect:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you make a purchase.
• Diving Preferences: Information about your diving interests (recreational, cold water, etc.) to personalise product recommendations.
• Technical Data: IP address, browser type, device information, and browsing behaviour on our site.
• Communication Data: Records of your correspondence with our customer service team of experienced divers.

2. How We Use Your Information

We use your data with the same care we recommend for your diving equipment:

• To process and ship your orders for drysuits, BCDs, dive computers, and other equipment
• To provide customer support from our diving-experienced team
• To improve our website and product offerings based on divers’ needs
• To send relevant diving tips, product updates, and special offers (only with your consent)
• To prevent fraud and ensure transaction security (using 256-bit SSL encryption)

3. Data Sharing and Disclosure

Like carefully checking your gear before a dive, we’re cautious about sharing your data:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, PayPal, JCB), shipping carriers, and IT service providers, all bound by confidentiality agreements.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In case of merger or acquisition, customer information may be transferred, with notice provided.

We never sell your personal data to third parties.

4. International Data Transfers

While we serve divers worldwide (excluding some Asian and remote regions), your data is primarily processed in the UK. When transferred internationally, we ensure adequate protection through Standard Contractual Clauses or other legal mechanisms.

5. Data Storage and Security

We protect your data with the same diligence as we recommend for your diving safety:

• PCI-DSS compliant payment processing
• 256-bit SSL encryption for all transactions
• Regular security audits of our systems
• Limited access to personal data within our organisation
• Data retention only as long as necessary for the purposes collected

6. Your Rights

As a valued member of our diving community, you have rights regarding your data:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request erasure of your personal data under certain conditions
• Restriction: Limit how we use your data
• Objection: Opt-out of certain processing activities
• Portability: Receive your data in a structured, machine-readable format

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies – small files that help us:

• Remember your preferences (like currency selection)
• Analyse site traffic to improve divers’ shopping experience
• Enable features like the shopping cart
• Show relevant diving equipment ads (with your consent)

You can control cookies through your browser settings. Note that disabling some cookies may affect site functionality.

8. Changes to This Policy

We may update this policy occasionally, just as we update our diving equipment offerings. Significant changes will be notified via email or prominent website notice.

9. Contact Us

Thank you for trusting Diving Gear Shop with your diving adventures and your personal data. We’re committed to protecting both with the highest standards of care.